Breffney O’Dowling Keane, founder of FruitCubed won the ‘Best New Idea’ category from the Local Enterprise Office Cork City in the search for Ireland’s Best Young Entrepreneur last year. We asked her to tell us a little more about her business and share her advice with those considering entering IBYE this year.
Hey, I’m Breffney – a food scientist, chef and Cork’s biggest food pusher. If it’s fresh, local and healthy – it’s mine!
I started Breffney & Co, my blog (@breffneyandco) to help me share some of my recipes and foodie finds around Cork.
Around the same time I began to look into why people in Ireland aren’t consuming their 5-a-day of fruit and vegetables. After a lot of research I pinned it down to four main reasons:
- Price – Eating healthy, fresh fruit is expensive!
- Perishability – We have all been here. Buy raspberries on a Sunday, getting ready for the healthy week ahead. Open the fridge door on Wednesday and half the raspberries are mouldy, so you throw them out vowing NEVER to do it again. Next week comes and you do the exact same thing!
- Preparation – No one, and I mean no one wants to get up 15 minutes earlier to prepare fruit and vegetables for the day.
- Prettiness – 20% of all fruit and veg are left on the branches to rot because they are imperfect looking. This further increases the price of fruit and it all goes around in a vicious circle.
I wanted to create something which removed all these factors and make healthy eating accessible to everybody, so I created FruitCubed – a blend of nutritious, delicious fruit and vegetables, cubed and proportioned to 90g ready-to-eat cubes! They can be blended with liquid to make smoothies, spread on toast like a sugar free jam or even added to curries to give a fruity note.
I was lucky enough last year to win LEO Cork City’s ‘Best New Idea’ category in the search for Ireland’s Best Young Entrepreneur, and this was invaluable to me. IBYE helped build my networks and was the best kick start I could have asked for.
Entering IBYE was one of the best decisions I could have made. I can’t think of any reason why you should not to enter. My advice for those considering entering IBYE is be yourself and show your personality. Your business is a reflection of you and you have to embrace that and show it off and show why your business is different. Be bold, be brave, #StandOut