“Never wait for someone to do it for you. You need to do it for yourself.”

Winner of the Local Enterprise Office Cork City’s Best Established category was Darren Hickey of D&D Detailing, which developed The Cleaner Car brand, a range of products specifically designed using a safe to use chemical for the car care industry. Darren told us what he learned from his IBYE experience…


Why did you enter IBYE?
To help launch our safe to use car care brand to world and get it the exposure it needed.

What is the biggest thing you’ve learned from your IBYE experience?
That I can’t do every little thing myself, and that I need to link up with likeminded people that can help make our business grow.

How do you plan to use the investment you won?
By hiring more staff in 2017 and pushing our brand to max over the next three years.

Any advice to other young entrepreneurs?
Never wait for someone to do it for you. You need to do it for yourself.