“The funds I received allowed me to drive specific areas of the business, specifically, taking on my first employee and expanding the range of products”

Last year Paul Moore won IBYE’s ‘Best Start Up Business’ category from LEO Cork City, with his business Rebel Chilli, winning an investment of €15,000.

Rebel Chilli produces sauces that are totally unique, with each bottle bursting with fantastic flavour and real heat!

We spoke to Paul about his IBYE experience and here’s what he told us…

Local Enterprise Office, Cork.

Paul Moore, Rebel Chilli, English Market.“The experience of participating in the IBYE competition helped both myself and the business in a number of different ways. It allowed me to interact with so many other people who, although from different businesses, had the same mind set as myself. It really expanded my network, and I am in regular contact with many of them still today.

“It also helped in terms of building the profile of the business as Rebel Chilli received a lot of exposure and attention throughout the competition. As well as this, the funds I received allowed me to drive specific areas of the business, specifically, taking on my first employee and expanding the range of products we offer.” 

If like Paul, you have a start-up business, IBYE’s ‘Best Start-Up Business’ category could be the one for you.

A start-up business for IBYE is a business which has started trading (i.e.is generating revenue from sales.) and is less than 18 months in existence.

APPLY ONLINE before Friday, September 29th.




“IBYE helped me make sense of all the noise around pitches and business plans”

Clare Condon IBYEClare Condon of Good Day Deli was the runner up in LEO Cork City’s ‘Best New Idea’ category in last year’s IBYE competition.

Good Day Deli is a Sustainable Foods Deli serving healthy, local, organic and artisan foods with a commitment to sustainability throughout the food chain.

We asked Clare how IBYE helped her develop her business idea and here’s what she told us…

“IBYE affirmed to my partner Kristin Makirere and I that there is room for ecopreneurship in Cork, that is, to start a business that operates sustainably or solves an environmental problem. Business is so much broader than financial gain, there are cultural, social and environmental benefits that widen the positive impact of your business and it’s important to communicate those benefits.

“The intensive IBYE programme helped me make sense of all the noise around pitches and business plans and to formulate our plans in a way that is meaningful to us and to others. It is fun, open and emboldening and will give you the kick start you need to progress your idea.”

If like Clare, you have a business idea, then APPLY to IBYE by Friday, September 29th, and give your business a nudge in the right direction!


“The most valuable thing that IBYE has brought for me is validation of my business ambitions.”

Vincent Forde won IBYE’s Best New Idea category from LEO South Cork and received €7,000 investment in his company, Gasgon Medical, which is a medical device company that supports medical staff in delivering improved patient care, with better outcomes, through collaboration and innovation. He also walked away with the title of ‘Best Young Entrepreneur’ for the South Cork region. We chatted to Vincent ahead of the IBYE Regional Final about his experience…


Why did you enter IBYE?
It just seemed like the right time to get involved. I’ve been working on my business plan over the last 12 months and I saw this as a really good chance to engage with my Local Enterprise Office, to show them what I was developing and form a relationship. Entering the IBYE just seemed like such a good chance to get to work with the LEOs and take advantage of the mentoring bootcamp that forms part of the first stage. I also saw it as a good way to meet with other entrepreneurs from the Cork area, and maybe nationally, who are on the same journey of developing businesses from seeds of an idea.

My development strategy has been to go after opportunities that add tangible value – it’s very easy to get caught up in the whirlwind of startup life, so picking the right path forward is important. Key to this strategy of scaling rapidly from startup to delivery of product is to build a strong network and, as far as developing the business was concerned, engaging with the IBYE has proven to be a good move. My Local Enterprise Office in South Cork has put me in touch with mentors who have deep knowledge and important industry links that can streamline the path to my goals. The depth of knowledge, support and development opportunities that have opened up already from IBYE are helping to move the business in a more defined direction.

What is the biggest thing you’ve learned from your IBYE experience?
IBYE has done a lot to build my confidence in what I am doing. The most valuable thing that IBYE has brought for me is validation of my business ambitions. The challenge of starting a business can be daunting so it’s good to pitch to experienced judges and know that others share the vision too, find out what works or not, then get better at delivering on that vision. Regardless of whether I progressed through the competition I knew that every interaction with experienced business mentors and judges would help to add value to my plans.

How do you plan to use the investment you won?
In this early stage of the business these funds will be well utilised in prototype development and validation of product concepts, including 3D printing, fabrication, testing and optimising. The investment will help with legal and accounting service costs, as well as development of a website so Gasgon Medical will soon have a home on the web.

Also, in the next 12 months I intend to be traveling a lot to trade shows, to establish links with potential customers and to source suitable manufacturing partners.

Any advice to other young entrepreneurs?
Working alongside entrepreneurs with very different business models, it is clear that similar challenges and rewards are there no matter the opportunity you are chasing. It’s been really helpful to work alongside other start-ups and develop a network – it’s amazing the opportunities that appear when you start talking! Ireland is a small place and you are never more than a few conversations from getting to meet your ideal client or finding a strategic partner, so the most valuable thing you can do is just get talking! Be careful with your information, treat every conversation like a job interview because you never know where it will take you!

The most important thing though is – just go for it! That dream, that idea, you have to believe that you can make it happen, because if you believe then you will find very quickly that the supports are there to help you along the way and you will have a lot of fun making your dreams come true!


“One aspect of IBYE that stands out the most is the access to a network of like-minded individuals.”

Pundit Arena’s Richard Barrett’s IBYE story started back in 2014 when he was named LEO South Cork’s South Cork Entrepreneur of The Year. He had the opportunity to enter this year’s competition in a new category, and walked away with the title of Best Established Business. We chatted to him about his evolving IBYE story…

CORK South Best Established Business Winner Richard Barrett_01.JPG

Why did you enter IBYE?
Back in 2014, I was lucky enough to be crowned South Cork Entrepreneur of The Year. This accolade and the prize fund that came with it changed my business. It enabled us to hire our first ever full-time employee and I’m delighted that he is still an important member of the Pundit Arena team today.

IBYE has always had a positive influence on Pundit Arena and when the opportunity came up to enter IBYE again in a new category, I wanted to challenge myself to see how far we had come in two short years. Thankfully, we were successful and it was a great recognition of our work.

IBYE is a life-changing experience and one that has aided Pundit Arena’s expansion massively.

What is the biggest thing you’ve learned from your IBYE experience?
I have earned a huge amount from my experience with IBYE but the one aspect of it that stands out the most is the access to a network of like-minded individuals. The bootcamp weekend enabled me to share the highs and lows of the startup world with my peers, many of whom were going through a lot of the same stuff that I had encountered.

As the saying goes; if you want to go fast, go alone. If you want to go far, go with others.

How do you plan to use the investment you won?
We are using the investment fund to increase our sales force in order to generate higher revenues. We have already hired the person tasked with that part of the business and we’re really excited about the impact he will have on Pundit Arena in 2017 and beyond.

Any advice to other young entrepreneurs?
I have learned a lot over the last three and a half years, but the one commonality between all successful entrepreneurs is perseverance. There will be ups and downs, there will be dark days, but it’s important to just keep working hard throughout every storm. Don’t sweat the small things, just focus on the vision and keep on going. You’ll get there eventually.